In an industry as competitive as self storage, you have to find a way to stand out. Attracting families, homeowners, and local businesses, takes more than a shiny new facility. You’ll need creative marketing strategies that not only get you noticed but also build trust and community relationships.
The StorSuite marketing team approaches your campaigns with a combination of cutting-edge technology and custom-tailored marketing strategies. Your business is unique, and we know how to showcase the features that make you shine. StorSuite will optimize your visibility, and turn your new storage business into a local favorite.
Starting a self storage facility is a smart move, and StorSuite wants to send you in the right direction. Here are a few tips and tricks to fill your units and keep your facility ahead of the curve.
Dominate Online: Local SEO and Engaging Websites
First things first. Your online presence needs to be stellar. A packing and moving journey begins online. If you’re not visible when they search “storage facilities near me,” you might as well not exist.
Optimize your website using local Search Engine Optimization (SEO). Targeted keywords like “family storage units in (your city)” and “safe storage facilities near (local landmarks) are more likely to attract qualified prospects. Engaging content addressing common concerns such as packing tips, moving checklists, and organization hacks provide valuable information.
For instance, blogs titled “5 Stress-Free Packing Tips for Your Move” or videos showing how to organize a storage unit to maximize space, can boost your rankings and establish your business as a helpful authority.
Make sure your website is user-friendly, easy to navigate, and mobile-responsive
Go Local: Effective Community Advertising and Promotions
Nothing beats local when marketing storage facilities. Host open house events with family-friendly activities like food trucks, face painting, and storage facility tours. An Easter Egg Hunt or a Christmas charity even makes your business approachable and memorable.
Advertise creatively in local spaces. Sponsor Little League games, post flyers at local real estate offices, and place ads in community newsletters. Partner with local movers to provide discounts for customers who book both moving and storage services.
A great example could be a promotion like, “First Month Free for Local Families Relocating!” It grabs attention and emphasizes your local support.
Highlight Your Uniqueness: Selling Points and Special Offers
Your facility isn’t just about space; it’s about solutions. Families are storing their memories as well as their possessions. It’s essential that they feel their treasures are secure and protected.
Highlight unique selling points clearly. Do you offer climate-controlled units perfect for antiques, family heirlooms, or valuable documents? Emphasize security measures such as 24/7 video surveillance, gated access, and alarmed units. If you offer access control via a smartphone app, let your customers know.
Consider special offers targeted at homeowners. Seasonal promotions, such as “Summer Storage Specials” for storing outdoor furniture or holiday decorations, can attract people who need extra space temporarily.
Become a Community Favorite: Get Involved!
It’s easy to make your storage facility a community favorite by sponsoring local events and charity drives. You could run an annual donation drive collecting gently used clothing and household items. Offer your facility as a drop-off point.
Another approach would be to collaborate with schools and non-profits. Run promotions like “Store and Support,” where a portion of monthly fees goes directly to local schools or community projects. Customers will appreciate your business more if it actively contributes to improving their community.
Leverage Social Media Creatively
Social media is essential and offers tons of potential for creativity. Share relatable content, funny memes about moving hassles, or video testimonials from satisfied customers. Host contests asking customers to share photos of their neatly organized units with special prizes for winners.
Instagram and Facebook are perfect platforms for sharing visually engaging posts. Consider a “Behind-the-Scenes” series, showing the day-to-day care you put into maintaining a clean, secure facility. Focus on convenient amenities like covered loading docks, convenient elevators, and extra high ceilings. This transparency boosts credibility and builds stronger relationships with potential customers.
Think Big, Act Different: Additional Unique Ideas
To truly stand apart, introduce some unique marketing ideas. Offer free coffee or snacks in your facility office. How about providing complimentary moving day essentials like bundles of packing tape, boxes, and labels.
If your facility is located near a college or university, advertise sharing a unit to save money, Student discounts are another reason to use your business.
Conclusion
With creative strategies focusing on local visibility, engaging community events, clear communication of your strengths, and savvy use of social media, your self-storage business can become the go-to choice for the local area. Think outside the box and watch your business grow stronger than ever.
