People store their belongings with you because they trust you and feel comfortable with the high-level of security at your facility. Video surveillance, coded gates, and professional lighting tell your customers that their possessions are as safe as possible.

Despite these carefully-planned security measures, you can’t control everything. Unforeseen events happen. Your tenants know this, and that’s why they love the extra safety of a Storage Shield tenant protection plan. When you explain the plan and show them how it mitigates the risk of catastrophic loss, they have one more reason to store with you.

Tenant protection plans are your secret weapon for boosting revenue, building trust, and improving customer satisfaction. When they are marketed effectively, they practically sell themselves. The key is how you position them in the mind of your tenants. Below are a few tried-and-true strategies that help storage operators like you make tenant protection plans a solution for every renter.

1. Offer the plan to every tenant, but keep it optional.

The biggest mistake operators make is treating tenant protection like an afterthought. You should offer a plan to every single tenant who rents a unit. The pitch is simple: “We offer affordable protection through Storage Shield to help cover your belongings in case of unexpected events.”

The word “optional” holds the power. Customers appreciate choice. They don’t want to feel pressured, but they do want to feel smart about their decisions. Present the plan as a valuable add-on that most savvy renters choose because it makes sense.

2. Use a well-designed brochure during sign up.

Introduce the plan during the rental process. Hand them a brochure that clearly outlines:

• The benefits (financial protection, peace of mind, hassle-free claims)
• The different levels of coverage along with the cost (so they can see the value)
• The facility’s security measures (show you take safety seriously)

A brochure is a tangible connection. People are more likely to trust something they can hold and read. Include the Storage Shield branding to build recognition and credibility.

3. Train your team to sell the product confidently.

You can have the best protection plan in the world; but, if your staff doesn’t know how to sell it, you’re losing revenue. We can train your team to understand what Storage Shield covers, how claims work, and how to confidently explain the benefits.

An example talking point sounds like this: “Our Storage Shield Tenant Protection Plan covers your stored items against theft, fire, certain natural disasters, and more. It’s a small monthly fee for a lot of peace of mind.”

When your team feels confident, tenants feel confident. Tenant protection isn’t just another product; it’s customer care.

4. Bundle tenant protection fees with rent.

Convenience sells. Instead of presenting tenant protection as a separate, optional fee that feels like an “extra,” bundle it with rent.

Explain that they can choose from several different levels of protection, based on the desired amount of coverage. They can have this amount bundled with their rent for one convenient payment each month.

It’s cleaner, simpler, and psychologically easier for tenants to accept. Customers will appreciate the convenience and simplicity of one flat, predictable payment.

5. Offer a small incentive.

People love a deal. Offering a first-month discount on the protection plan can close the deal. Something as simple as, “If you sign up today, your first month of Storage Shield protection is half off.”

It’s affordable for you, but it feels like a win for them. Small gestures like this can build lasting goodwill.

6. Communicate value beyond the sale.

Don’t stop after the tenant signs up. Continue reinforcing the value of their protection plan. Post reminders on your website and in your facility about what Storage Shield covers and how easy it is to file a Storage Shield tenant protection plan claim.

Regularly update tenants with tips about safe storage and weather preparedness. This helps them feel like you’re looking out for them, not just collecting a fee. Plus, it strengthens your relationship and encourages referrals and renewals.

Conclusion

Marketing a tenant protection plan isn’t about selling a product; it’s about sharing a solution. When you genuinely believe in what you’re offering, that passion shows. Present the plan to every tenant, have the right materials ready, train your staff, and keep the conversation going after move-in.

With Storage Shield in your corner, you’re not just safeguarding your tenants’ property, you’re protecting your reputation, trust, and revenue. That’s a win worth marketing every single day.