Technology changes every day. Buy a new computer today; it’s obsolete tomorrow. Get yourself the latest mobile phone, earbuds, or Apple watch, and next week you’ll find yourself looking at upgrades. Rent a self storage unit on site today, and discover that you could integrate a user-friendly online rental process tomorrow.

Technology may change consistently and dramatically, but customers still want the same things: convenience, convenience, and convenience. And, what could be more convenient for your prospects than sitting in front of a computer in their pajamas, drinking coffee and eating a bagel while they rent storage online.

They can select their unit, sign the lease and rent self storage online without calling or visiting your office. All the paperwork is completed in advance from the convenience of a desktop computer, tablet or smartphone.

What are the Benefits of An Online Rental Platform To Your Facility and To Your Customers?

Benefits to You

• As the need for convenience becomes more desirable for consumers, it makes sense that over 75% of them are shopping online at least once a month. Using an online self storage rental platform can capitalize on this statistic.
• You already have a website that draws traffic; an online rental platform will increase conversions.
• In B2C e-commerce, online shopping conversion rates hovered between 2.7% and 3.2% between late 2018 into early 2019. The highest peak, 3.2%, took place during Q4, a popular time for holiday shopping and a popular time for using self storage to hide holiday gifts.
• An online rental option helps you to be more competitive with the other players in your market.

Benefits to the Customer

• The most obvious benefit is convenience. A customer can rent a unit online 24/7, 365 days a year from the comfort of their home. They can check unit sizes and prices, and complete paperwork online. If they still have questions, they can be answered by the rental office during business hours.
  • No waiting for office hours
  • No rushing
  • No surprises
• Renting a storage unit online is almost effortless. You can rent a storage unit online from any mobile device, tablet, or desktop computer. When you’ve completed the process, including payment, you’ll receive a confirmation email with details and your access code, giving you that ability to immediately move-in. 
• Online self storage rentals are contact-free. If you feel safer renting from home, online rentals are for you.

Will Everyone Want to Take Advantage of Online Rental?

Individuals have different priorities. They like to have a choice. There will always be those who prefer face-to-face transactions. If a customer feels more secure renting in person, touring the facility, and seeing the unit prior to making a commitment, then keep that option open. 

Takeaway

Customers don’t typically think about self-storage until they have a need. By that time they’ve already exhausted their time and their space. Renting a storage unit online is a convenient, time-saving alternative that most prospective customers will expect and appreciate. Use an online rental platform to capitalize on people’s needs, and it will pay off in an increase to your bottom line